Trust SONY ?

On Oct. 31, Mark Russinovich broke the story in his blog: Sony BMG Music Entertainment distributed a copy-protection scheme with music CDs that secretly installed a rootkit on computers. This software tool is run without your knowledge or consent -- if it's loaded on your computer with a CD, a hacker can gain and maintain access to your system and you wouldn't know it.

The Sony code modifies Windows so you can't tell it's there, a process called "cloaking" in the hacker world. It acts as spyware, surreptitiously sending information about you to Sony. And it can't be removed; trying to get rid of it damages Windows.

This story was picked up by other blogs (including mine), followed by the computer press. Finally, the mainstream media took it up.

The outcry was so great that on Nov. 11, Sony announced it was temporarily halting production of that copy-protection scheme. That still wasn't enough -- on Nov. 14 the company announced it was pulling copy-protected CDs from store shelves and offered to replace customers' infected CDs for free.

Full story here.