Computer Associates International Inc. is considering changing its name.

A company spokeswoman confirmed a Reuters report that said the company is thinking about adopting "CA," commonly used as a company nickname, as its formal name.

Chief Marketing Officer Don Friedman characterized the possible name change as an attempt to alter the company's image, according to the story. A $2 billion accounting scandal enmeshed Computer Associates for several years and prompted a realignment of senior executives.

The company has hired advertising agency Draft New York to lead a "credibility marketing campaign," which begins today. The $7 million international campaign is aimed at C-level executives.

CA (NYSE: CA) also announced the all-cash acquisition of Tiny Software Inc. The Santa Clara, Calif.-based company makes a personal firewall and other security technology for Windows personal computers and servers. Financial terms of the deal were not disclosed.

Tiny Software's products will be merged into CA's eTrust threat management portfolio.