The search giant announced that it is entering into a partnership with 176 newspapers in the U.S. to share content and advertising, The New York Times is reporting.
Yahoo will index and tag content from seven major newspaper chains and make the news content from 38 states available on the web. Yahoo will also power local events listings, maps and search technology on the local newspapers' websites. The partnered newspapers will also use Yahoo's advertising platform to sell and host the targeted local ads on their websites. The ads will largely be powered by Yahoo Local.
The newspapers will test the waters by posting their employment classified ads on HotJobs, Yahoo's classified ad site for job listings. That first part of the deal was reported by the Wall Street Journal on Saturday. (the article is behind the WSJ's paywall)
Yahoo's partnership with the newspaper industry comes on the heels of Google's Novemeber 5 announcement that it was allowing AdWords advertisers to purchase printed advertisements in several large-market local newspapers like The New York Times and the Washington Post.