Below are some of the most useful options set and in their suggested order: If your developer is does not use these on your site, or if this is not part of any development costs then make sure they are. Also make sure to be aware of who will be defining the keywords for your web site. Having this established before hiring a developer is important. You also want to know what their SEO experience is. I have seen quoted prices for doing this part, ranging from $10.00 per page to $300.00 per page. With many things in life you get exactly what you pay for. It does not mean that the developer is trying to dupe you but in most cases it is only fair to compare what you get for your money evenly. This is the best way to make sure that the developer doing this work is being compared openly and fairly.

<title>Whatever Items for Sale</title>
<meta name="description" content="Description">
<meta name="keywords" content="keywords">
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta http-equiv="Content-Style-Type" content="text/css">
<meta http-equiv="expires" content="30 days">
<meta name="author" content="John Doe">
<meta name="copyright" content="Copyright 2004 www.domainname.com">
<meta name="distribution" content="global">
<meta name="robots" content="index, follow">
<meta name="rating" content="Safe For Kids">