After spending the last decade building its brand around a cartoon character named Jeeves, Ask.com wants everyone to forget the dainty butler and remember its long-overlooked internet search engine as the next best thing to Google.

To make its point, Ask.com is jettisoning Jeeves as its corporate mascot on Monday and unveiling a retooled website that's designed to make it easier to find and use its search technology.

Does anyone really care about the butler? Doubt it! Sorry but that was not the reason at all that people used other alternatives. When will you guys get it? Your behavior in the other side of the business of collecting demograph information and the other side of ad ware was the cause people would typically give for walking away from ASK.com.

This hardly has anything to do with the silly butler images as if that was the reason. Ask.com could argue the point until they run out of air. Most of their arguments sound alot like Clinton saying I did not have sexual relations with that woman. Though it is a bit like Sony saying we did not crash millions of computers. Hey maybe not who knows? Just one opinion which we have for awhile yet.